download the c.r.e.a.t.e. framework to

design your ideal work experience & legacy

What if you’ve been going at things all wrong? 

What if instead of running away from feeling anger and hatred you moved towards it?

Not to indulge in destructive behaviors but to get curious and understand what it’s telling you about who you are and what you’re meant to do.  

This counterintuitive view of how what we hate can teach us about our passion is what my guest Betsy Jordyn brings to this conversation. 

Betsy is a brand positioning strategist who specializes in helping her clients understand and leverage their superpowers.  However, her journey from organizational development consultant at the Walt Disney Company to an entrepreneur was full of pivots and hard-won lessons.  Betsy doesn’t hold back in sharing these treasures with us.  

In this episode you’ll learn: 

  • Why your passion isn’t what you love but what you hate

  • 4 creative strength styles and how to find yours 

  • How to use your superpowers in support of your passions 

  • How unmet needs can signal great opportunity 

  • The important role collaborating with others plays in you living out your passion 

Tune in and learn to see yourself in a way you haven’t before! 

About my guest: Betsy Jordyn is a Brand Positioning Strategist that helps consulting and coaching business owners clarify their brand positioning and messaging, create a website presence that positions them as sought-after experts, land clients with ease and integrity, and take their place as thought leaders and influencers in their niche.  Her mission is to help consultants and coaches monetize their best-at strengths and authentic passions to make a bigger difference in the world.  Betsy also hosts the Enough Already podcast.  

Learn Your Superpower:

Follow Betsy: 




About: The Reframe to Create podcast is hosted by Joy Spencer, an Executive Leadership and Storytelling Coach, Speaker, and Organizational Development Consultant working with professionals and leaders at all levels within organizations.  Joy leverages over 17 years of experience she gained while working to champion change in social justice movements, including those related to global access to essential medicines and consumer advocacy for online privacy.  This work required a dogged commitment to not merely challenging the status quo, but to reimagining and working towards creating an ideal future.  It is this commitment to creating that has shaped Joy’s coaching philosophy and approach today. Using her signature C.R.E.A.T.E. framework, Joy guides her clients through a process to become incomparable in work so they can get paid to be themselves.  


Follow Joy on LinkedIn  –




Picture of Joy Spencer

Joy Spencer

Connect with Joy on LinkedIn

Share This Podcast!