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The message is clear.


You gotta either be going hard on your job or going hard on your side hustle to turn it into your business.


But are these truly the only two options? 


Does freedom really mean hustling to create a side gig that turns into a full-time business that helps you tell your full-time job to kick rocks? 


In this episode, my guest Ijeoma “Ije” Obidegwu says no! 


There’s a third way that defies the calls to go fast and hard and break things. 


There’s a third way that will be an inspiration to all of you who won’t be telling your full-time job to kick it to the curb anytime soon. 


But you’ll learn an invaluable lesson about how to put it in its proper place.   


You’ll learn how to prioritize creating. 


And you’ll learn just how creating can give you the freedom you’re looking for without you having to escape to a desert island! 


About my guest: Ijeoma “Ije” Obidegwu is the owner of Pies on the Side–a fresh-baked dessert boutique/business that specializes in creating specialty pies and cakes for all occasions. What was designed to be a hobby to bring lovingly made desserts to dinner parties, blossomed into a growing interest in requests from friends of friends wanting desserts for their special moments. Her signature rum cake is a scrumptious dessert infused with homemade vanilla from Madagascar and Haitian rum, every slice is exquisite in taste and flavor. All of her fresh-baked desserts are made to order to ensure freshness, quality, and consistency with a focus on enjoyable flavor.  


Follow Pies on the Side on Instagram – @piesontheside and visit her website at 


About: The Reframe to Create podcast is hosted by Joy Spencer, an Executive Leadership and Storytelling Coach, Speaker, and Organizational Development Consultant working with professionals and leaders at all levels within organizations.  Joy leverages over 17 years of experience she gained while working to champion change in social justice movements, including those related to global access to essential medicines and consumer advocacy for online privacy.  This work required a dogged commitment to not merely challenging the status quo, but to reimagining and working towards creating an ideal future.  It is this commitment to creating that has shaped Joy’s coaching philosophy and approach today. Using her signature C.R.E.A.T.E. framework, Joy guides her clients through a process to become incomparable in work so they can get paid to be themselves.  


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