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What happens when a storytelling coach forgets to tell a story? 

She’s reminded of just how important storytelling really is!

That’s what happened to me recently and it prompted me to think deep about why storytelling is non-negotiable for me, for you, and for every professional working at all levels of organizations. 

In this episode, I dig into: 

  • Why the stories we tell ourselves are the most powerful

  • How stories help us connect, influence, and drive for change

  • How storytelling helps us shape and control our brands

In the end, you’ll get a powerful prompt to help you dive deeper into developing your storytelling skills.  


About: The Reframe to Create podcast is hosted by Joy Spencer, an Executive Leadership and Storytelling Coach, Speaker, and Organizational Development Consultant working with professionals and leaders at all levels within organizations.  Joy leverages over 17 years of experience she gained while working to champion change in social justice movements, including those related to global access to essential medicines and consumer advocacy for online privacy.  This work required a dogged commitment to not merely challenging the status quo, but to reimagining and working towards creating an ideal future.  It is this commitment to creating that has shaped Joy’s coaching philosophy and approach today. Using her signature C.R.E.A.T.E. framework, Joy guides her clients through a process to become incomparable in work so they can get paid to be themselves.  


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